Success Fee pricing and Confidence V2
- Added the Success Fee version of Optimize. It has a $9.99/month base price and one one-time fee only when an eligible completed experiment produces positive Added Profit above its control baseline.
- Kept Early Adopter and legacy Optimize subscriptions on their existing terms. They do not gain Success Fees retroactively.
- New Optimize experiments now use Confidence V2. Existing experiments keep the decision method they started with.
- Updated Plan & billing and Help with the Success Fee terms, settlement timing, and the difference between Added Profit and all profit from a winning variant.
More reliable Optimize measurement
- Improved how active Optimize comparisons connect completed orders to the correct experiment side across Shopify checkout flows.
- Added clearer in-app guidance when an existing comparison should restart on the latest measurement.
New lifecycle Home, unified offer editor, and clearer optimization
- Added a lifecycle Home dashboard for launching, optimizing, and operating offers.
- Introduced an Offers library and one unified new/edit offer experience.
- Added Home states for drafts, live offers, active comparisons, results, and post-winner operation.
- Made All markets and selected-market targeting explicit.
- Kept a persistent desktop and mobile storefront preview throughout offer editing.
- Clarified Messaging & localization, Placement & design, and Campaigns sections.
- Added an Optimize workspace with editable recommended starting thresholds.
- Expanded result guidance for profit, revenue, conversion, confidence, traffic quality, and minimum data.
- Added comparison history and a safer confirmation step before applying a winner.
- Improved scheduled campaigns and ongoing operation of the always-on offer.
- Added clearer storefront readiness and app-embed checks.
- Aligned Plan & billing with the Shopify-managed subscription experience.
- Improved operation reliability to reduce accidental draft creation and duplicate actions.
Lioriq Free Shipping A/B launch
- Launched free-shipping offers and scheduled campaigns.
- Added Shopify Markets support and localized storefront messaging.
- Added threshold testing with profit, revenue, and conversion reporting.
Next step
Read the Free Shipping A/B documentation.