Free Shipping A/B by Lioriq

Free shipping.
At a threshold
that earns its keep.

Does free shipping at $75 bring in more profit than $90? Put both offers to the test with real shoppers, right inside Shopify.

Install on Shopify Watch the setup walkthrough →

Optimize is $49 USD/month, with a 14-day free trial and no added fees or usage charges.

One store. Two thresholds.Example

A · Your current offer$75

Free-shipping threshold

B · Your alternative$90

Free-shipping threshold

You're $25 away from free shipping

A $50 cart sees this message with offer A. With offer B, the shopper needs another $40.

Which offer leaves you with more profit?

Compare the results. You decide what stays live.

How it works

Make an offer.
Test it. Keep what works.

A lower threshold can win more orders and cost more in shipping. Compare profit alongside revenue and conversion before making the call.

01 / Create the banner

Start with your current offer

Choose a threshold and write the free-shipping message. Check the audience and preview the banner before publishing.

Create your first offer →

Create the offer and its banner. Offer editor
captured from the development store. Set the audience, threshold, messages,
and placement. — **Create the offer and its banner**
Offer editor captured from the development store. Set the audience, threshold, messages, and placement.

02 / Create the experiment

Test one alternative

Compare your $75 offer with a $90 threshold. Add your product margin and shipping cost so the comparison accounts for profit.

Set up the comparison →

Choose what to test. Actual app creation
screen with example inputs. Review the control, alternative, and cost
assumptions before starting. — **Choose what to test**
Actual app creation screen with example inputs. Review the control, alternative, and cost assumptions before starting.

03 / Monitor the experiment

Follow the graph and the numbers

Follow daily totals and weekly confidence checks for up to 13 weeks. Measurement ends early when a winner qualifies. You decide which offer to keep.

In this example, conversion stays near 5% while profit per shopper improves by about 15%. The control performs better on some days.

Make sense of your results →

Monitor profit, conversion, and
traffic. Actual app dashboard with 21 days of synthetic demo data. These
figures illustrate the workflow; they are not merchant results or expected
returns. — **Monitor profit, conversion, and traffic**
Actual app dashboard with 21 days of synthetic demo data. These figures illustrate the workflow; they are not merchant results or expected returns.

See the setup, step by step.

An 80-second narrated walkthrough from creating an offer to setting up an experiment and checking its metrics. Optional captions are available.

View chapters and transcript →

Is it right for your store?

Start with a useful offer.
Test a meaningful change.

You can publish an offer before running a test. A reliable comparison takes longer than setup, and may take longer than your trial.

Read the test-readiness guide ↗

You sell through a Shopify online store.
You can enable the app embed in your active theme.
You have a shipping offer you want to improve.
You want to evaluate profit as well as sales.

Before a winner can qualify, a test needs at least seven full days, 1,000 mature exposures per side, and 200 confidently matched orders in total. These minimum checks are not a traffic target. Confidence and traffic-quality checks must also pass. Plan around your traffic.

Pricing, without the guesswork

One monthly price.
Keep the profit you earn.

Optimize includes every feature: shipping offers, storefront messages, scheduled campaigns, and unlimited experiments with one active at a time. No added fees or usage charges.

See what is included ↗

Optimize

$49 USD / month

All features included

14-day free trial. A trial does not guarantee a conclusive test.

Billing is managed through Shopify. Already subscribed? Read about legacy plans.

Install on Shopify

A few practical answers

Before you install

How much traffic does a test need?

Start with the traffic planner to estimate how much traffic your test may need. Smaller profit differences and greater variation in order profit usually need more data.

How long does a test run?

New experiments run for up to 13 weeks, with confidence checked weekly. Measurement ends early if either offer qualifies as a statistically supported winner. You choose which offer to apply.

A test can still be inconclusive at the end. Experiments already running under an older method keep their original testing rules.

Will I get a conclusive result during the free trial?

Not necessarily. The 14-day trial gives you time to set up an offer and start collecting data. Reaching a statistically supported result depends on your traffic, variation in order profit, and the difference between the offers. It can take longer than the trial or remain inconclusive.

Use the traffic planner before you start to explore the traffic needed for different profit improvements. Its estimates do not guarantee a winner or a result within the trial.

Will the app automatically apply a winner?

No. Review the result and confirm the offer you want to use. A test can remain inconclusive, even if one offer is ahead.

Does the bar change my Shopify shipping rates?

Your Shopify shipping setup still controls rates and delivery options. When you publish an offer, Lioriq creates and syncs its free-shipping discount and manages the shopper messages. Read the shipping compatibility FAQ.

Can I use different markets and currencies?

Yes. Offers support Shopify Markets, localized messages, and shopper-currency amounts. Read the Markets guide when you are ready for a more specific setup.

Where do I start after installing?

Create your first offer, check it on the live storefront, then run your first test.

Get your first offer live.

Follow the setup guide, or email the people building the app.