Free Shipping A/B by Lioriq

Free shipping.
At a threshold
that earns its keep.

Does free shipping at $75 bring in more profit than $90? Put both offers to the test with real shoppers, right inside Shopify.

Install on Shopify Watch the setup walkthrough →

Plans from $9.99/month. Optimize adds a Success Fee on eligible completed tests with positive Added Profit; Early Adopter has no Success Fees.

One store. Two thresholds.Example

A · Your current offer$75

Free-shipping threshold

B · Your alternative$90

Free-shipping threshold

You're $25 away from free shipping

A $50 cart sees this message with offer A. With offer B, the shopper needs another $40.

Which offer leaves you with more profit?

Compare the results. You decide what stays live.

How it works

Make an offer.
Test it. Keep what works.

A lower threshold can win more orders and cost more in shipping. Compare profit alongside revenue and conversion before making the call.

01 / Create the banner

Start with your current offer

Choose a threshold and write the free-shipping message. Check the audience and preview the banner before publishing.

Create your first offer →

Create the offer and its banner. Current editor
capture from the development store. Set the audience, threshold, messages,
and placement. — **Create the offer and its banner**
Current editor capture from the development store. Set the audience, threshold, messages, and placement.

02 / Create the experiment

Test one alternative

Compare your $75 offer with a $90 threshold. Add your product margin and shipping cost so the comparison accounts for profit.

Set up the comparison →

Choose what to test. Actual app creation
screen with example inputs. Review the control, alternative, and cost
assumptions before starting. — **Choose what to test**
Actual app creation screen with example inputs. Review the control, alternative, and cost assumptions before starting.

03 / Monitor the experiment

Follow the graph and the numbers

See how profit develops alongside conversion and exposure counts. Review the evidence, then decide which offer to keep.

In this example, conversion stays near 5% while profit per shopper improves by about 15%. The control performs better on some days.

Make sense of your results →

Monitor profit, conversion, and
traffic. Actual app dashboard with 21 days of synthetic demo data. These
figures illustrate the workflow; they are not merchant results or expected
returns. — **Monitor profit, conversion, and traffic**
Actual app dashboard with 21 days of synthetic demo data. These figures illustrate the workflow; they are not merchant results or expected returns.

See the setup, step by step.

An 80-second narrated walkthrough from creating an offer to setting up an experiment and checking its metrics. Optional captions are available.

View chapters and transcript →

Is it right for your store?

Start with a useful offer.
Test a meaningful change.

You can publish an offer before running a test. A reliable comparison takes longer than setup, and may take longer than your trial.

Read the test-readiness guide ↗

You sell through a Shopify online store.
You can enable the app embed in your active theme.
You have a shipping offer you want to improve.
You want to evaluate profit as well as sales.

At least seven full days, 1,000 exposures per side, and 200 confidently matched orders in total. Confidence and traffic-quality checks must also pass. Plan around your traffic.

Pricing, without the guesswork

A monthly base.
A fee when a test adds profit.

Added Profit is the eligible experiment's profit above its control baseline. A Success Fee applies only when that amount is positive and the completed experiment qualifies.

See fee tiers and a worked example ↗

Optimize

$9.99 / month

+ Success Fee on eligible Added Profit

7-day trial of the base price. Success Fees are separate. A trial does not guarantee a conclusive test.

Early Adopter has no Success Fees. Keep its price while your subscription remains active. Compare both plans. Billing is managed through Shopify.

Install on Shopify

A few practical answers

Before you install

Will the app automatically apply a winner?

No. Review the result and confirm the offer you want to use. A test can remain inconclusive, even if one offer is ahead.

Does the bar change my Shopify shipping rates?

Your Shopify shipping setup still controls rates and delivery options. When you publish an offer, Lioriq creates and syncs its free-shipping discount and manages the shopper messages. Read the shipping compatibility FAQ.

Can I use different markets and currencies?

Yes. Offers support Shopify Markets, localized messages, and shopper-currency amounts. Read the Markets guide when you are ready for a more specific setup.

Where do I start after installing?

Create your first offer, check it on the live storefront, then run your first test.

Get your first offer live.

Follow the setup guide, or email the people building the app.