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Getting started / Free Shipping A/B

Create your first
free-shipping offer.

Publish a message that tells shoppers how much more they need to spend for free shipping. Finish by checking it on your live store.

Watch the narrated setup walkthrough ↓

  1. Create an offer

    In Shopify admin, open Free Shipping A/B. Open Offers and choose to create an offer. Give it an internal name you will recognize, such as "Standard shipping offer".

    In Target markets, choose All markets or specific Shopify Markets. Then open Overview, select Free shipping threshold, and enter the qualifying amount. This example uses a $75 threshold in the shop currency.

    Use one market for your first setup if that makes verification easier. A selected-market offer takes precedence over an All markets offer.

    Set the qualifying amount. Current Overview screen. Thresholds are edited in the shop currency.
    Set the qualifying amount
    Current Overview screen. Thresholds are edited in the shop currency.

  2. Write the shopper messages

    Open Messaging & localization. Review the message before a shopper adds anything, the amount remaining as their cart grows, and the message once they qualify.

    Write each part of the message. Current editor capture. Initial, progress, and success messages show live examples beside the input fields.
    Write each part of the message
    Current editor capture. Initial, progress, and success messages show live examples beside the input fields.

    For a $75 threshold, a $50 eligible cart should show $25 remaining. Check the currency and language for your selected market.

  3. Choose a placement and preview

    Open Placement & design. Enable the top banner, cart drawer, or cart summary where you want the message to appear. Adjust the styling to keep the text readable against its background.

    Use both desktop and mobile previews. Check every enabled placement, including long messages and your selected currency. The captures below show the current placement controls and mobile preview.

    Choose where the message appears. Current editor capture with the top banner enabled. Cart drawer and cart summary placements are optional.
    Choose where the message appears
    Current editor capture with the top banner enabled. Cart drawer and cart summary placements are optional.
    Check a mobile cart in preview. Current app preview with a $42 cart, a $75 threshold, and $33 remaining. This is a preview, not a live storefront capture.
    Check a mobile cart in preview
    Current app preview with a $42 cart, a $75 threshold, and $33 remaining. This is a preview, not a live storefront capture.

    Use the live mobile check in step 5 as well. A desktop screenshot does not replace testing your own store on a phone.

  4. Publish when the offer is ready

    Save a draft if you still need to make changes. A draft stays off the storefront. When the market, threshold, and messages are ready, choose to publish and resolve any targeting conflicts or readiness guidance shown in the app.

    If prompted, enable the app embed in your active theme and save the theme. Return to Offers to check the offer's state.

    Check the offer state. Current library capture. A live offer and a saved draft appear separately; the draft stays off the storefront.
    Check the offer state
    Current library capture. A live offer and a saved draft appear separately; the draft stays off the storefront.

    You do not need a scheduled promotion for this setup. Campaigns are a separate option for published offers.

  5. Check your live storefront

    Open your store in the selected market. Add a product and check the message, then change the cart amount across your threshold. Repeat on a phone.

    • Below $75, the message shows the remaining eligible amount.
    • At the threshold, the message says free shipping is unlocked.
    • The message remains readable in every enabled placement.
    • Checkout shipping eligibility agrees with the offer for the intended destination.

    If the bar is missing, check that the offer is published, its placement and theme app embed are enabled, and the current market matches. Reload the storefront to rule out an older cached version. Email support if it still does not appear.

Watch the setup walkthrough

An 80-second walkthrough with AI-generated narration from creating an offer to setting up and monitoring an experiment. It uses current app captures and clearly labeled demo metrics. Optional captions and a full transcript are available.

Read the full transcript
  1. Create an offer and give it a recognizable name. Choose its audience in Target markets.
  2. In Overview, choose Free shipping threshold. Enter the qualifying amount in your shop currency.
  3. Review the initial, progress, and success messages. Use the live examples to check your wording.
  4. Enable the intended placement and preview it. Check desktop and mobile with different basket totals.
  5. Save a draft, then publish when ready and resolve warnings. Enable the app embed in your active theme if prompted.
  6. In Optimize, select your published offer. Compare the seventy-five-dollar threshold with ninety dollars. Review margin, shipping cost, and readiness before starting.
  7. Compare profit per shopper, conversion, and exposures on both sides. Demo data: similar conversion, with fifteen percent more profit. An early lead isn't proof. Check confidence and traffic quality.

Open the video file if playback fails. The numbered guide above covers offer setup and checkout verification. Continue with the first-test guide and results guide for the experiment steps.

Your offer is ready when…

You can see the correct message on desktop and mobile, the amount changes with the cart, and the checkout behavior agrees with the offer. Keep this working offer as your baseline.