A threshold test compares your current free-shipping offer with one alternative threshold. Keep one test active at a time and wait for enough completed orders before choosing a winner.
Example threshold test
Free shipping over $75
This is the offer shoppers would normally see.
Free shipping over $95
This is the alternative threshold you want to compare.
- Did shoppers order?
- Did average order value increase?
- Did profit improve after shipping cost?
- Is there enough signal to choose a winner?
How to run a useful test
Save the live offer first
Make sure the current shopper experience is the one you want to compare.
Choose one test change
Change the threshold only. Keep the message, placement, and Shopify Market setup steady.
Let traffic build
Results need shopper visits and completed orders. Low-traffic stores should expect more time.
Choose a winner carefully
Use profit as the main signal, then review revenue and conversion before changing strategy.
Good first tests
- $50 vs $75
- $75 vs $95
- $100 vs $125
- Changing banner copy and threshold at the same time.
- Testing several Shopify Markets at once if traffic is low.
- Choosing a threshold that is clearly too high for your average order value.
When not to decide yet
Wait before choosing a winner when:
- The test has only a few orders.
- One day had unusual traffic.
- A campaign or sale changed shopper behavior.
- The two thresholds are performing almost the same.
- Shipping cost or margin data needs review.
A winner alert means the result is ready to review. It is not an automatic command to change your store. Check the result against margins, shipping cost, seasonality, and active campaigns.