Choose a live threshold offer as the control. Review the suggested alternative, edit it if needed, and start one clear comparison. The suggestion is a starting point, not a prediction.
Example threshold test
Control threshold
The published threshold shoppers would normally see. Optimize does not silently change it.
Editable test threshold
The recommended starting value can be changed before the comparison begins.
- Profit per exposure is the primary decision signal.
- Revenue and conversion provide supporting context.
- Confidence and traffic quality help validate the comparison.
- Minimum time, exposure, and confidently matched order gates must pass.
How to run a useful test
Choose a live baseline
Optimize tests one published threshold offer at a time.
Start one comparison
Compare a different threshold, or compare store rates when the offer has one enabled tier.
Let evidence collect
Follow profit, revenue, conversion, confidence, traffic quality, and minimum-data progress.
Review before applying
A leader is directional. A winner appears only after all readiness checks pass.
Evidence gates and result states
- At least 7 full days.
- At least 1,000 exposures per side.
- At least 200 confidently matched orders in total.
- Confidence must support the result.
- Traffic quality must be acceptable.
- Until every check passes, the displayed leader remains directional.
What happens when you apply a result
Test threshold wins
After confirmation, the live offer threshold updates to the winning test value.
Control wins
The current live threshold stays unchanged.
Store rates win
The comparison ends. After confirmation, the tested free-shipping offer pauses so store rates can remain in effect.
History remains
The offer and completed comparison stay available in history after the outcome is applied.
Operate the result
Applying a winner is the start of the operating loop, not the end. Keep the selected offer live, maintain its localized messages and placements, and use scheduled campaigns for temporary seasonal changes. Retest when shipping costs, margins, Markets, shopper mix, or the threshold strategy changes.