Check the offer is published
Open Offers and find the intended offer under Live in store. A draft does not appear to shoppers. Check whether a campaign or experiment explains the current state before changing anything.
Check the active theme
Open your active theme in Shopify's theme editor. Enable the Free Shipping A/B app embed and save the theme. A change to an unpublished theme does not update your live store.
Check placement and visibility
In Placement & design, enable the placement you expect to see. Open the cart drawer if you are checking the drawer message. Make sure the text contrasts with the background and is not hidden behind another theme element.
Check market and language
Confirm that your selected storefront market matches the offer. A selected-market offer takes precedence over an All markets offer. Check whether a more specific offer or scheduled campaign supplies the message instead.
Check a fresh storefront session
Reload the storefront, add an eligible item, and move the cart below and above the threshold. Repeat on desktop and a phone. Check checkout shipping eligibility as well as the message.
If it still fails, email support with your store URL, theme name, market, placement, and the steps you tried. Do not send passwords or customer information.
Your next decision
The message appears in the intended placement and updates as the eligible cart amount changes.